Subliminal Messages in Films and Their Potential Effects on Esp
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Running head: ASSESSING THE EFFECTS OF AUDIO AND VISUAL SUBLIMINAL MESSAGES ON BRAND CHOICE 1 Assessing the Effects of Audio and Visual Subliminal Messages on Brand Choice
The purpose of the experiment was to determine if audio or visual subliminal messages had an effect on the choice of a brand of gum. Subjects were presented either an audio or video stimulus that either contained a subliminal message or no subliminal message and then were given the choice of three fake brands of gum. Participants, all of which were high school students, were not told they were ...
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The present study examines the effects of subliminal text messages in music on choice behavior. Subliminal messages are assumed to function as auditory primers. The results of two experiments will be presented: In Experiment 1, the authors tried to manipulate choice behavior of adult students (N = 66; age: 19-30 years) using subliminally presented words in two pop music pieces. In two blinded, ...
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